Competition body rejects Cemento Patriota brand registration request

The Superintendency of Industry and Commerce (SIC), Colombias competition watchdog, has rejected a request made by Productora de Cementos to register its brand Cemento Patriota under Nice Classification. The initially approved submission was contested by Cementos Argos, according to La Republica newspaper. It argued that Cementos Patriota would infringe on its Cementos Uno A, Concretos Uno A and Agregados Uno A labels, because it reproduced the distinctive letter «A» and number one of the accompanying graphic shared by all three brands. SIC ruled in favour of Cementos Argos, arguing that a side-by-side comparison shows visual similarities.

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